Praveen Singh

Former Journalist Turned Communications Specialist

Work

I help small & medium companies gain organic publicity with customised PR strategies.

I have delivered up to a 100% increase in the share of voice for clients and up to a 300% rise in revenues for the agencies I have worked for.

My clientele include the following:

Services

Testimonials

Pavan Choudary, Chairman, Medical Technology Association of India

“Praveen is quick on the uptake and his intellectual strengths helped him comprehend the technical complexities involved in the medical technology space. Given his professional calibre as well as his ability to groom teams, I’m sure Praveen can handle any communication assignment - no matter how challenging.”

Sugato Hazra, Director, Integral Advisory

“A matured professional who can think, plan and execute all complex communication challenges. He was sharp as a journalist and carried the same sharpness to communication when he shifted to the field. The best quality of Praveen is his understanding of the complex Indian system and creating a suitable communication plan.”

Dr. Narasimhan A, Executive Director, Lanco Infra

“Praveen is knowledgable. He is able, efficient and dependable. He is too good a content provider. I have had various opportunities to work with him especially when he was with Financial Express and Adfactors PR. He is polite, neither aggressive nor submissive.”

Do you need an end-to-end solution to create and sustain a positive reputation?

I will help you do just that, by providing a bouquet of services clubbed under Reputation Management.

With the right guidance, you will see results earlier than you expect.

Following services will be included:

Defining the PR objectiveIdentifying the right target audienceCrafting a PR strategyDeriving a PR approachCreating a content strategyDeveloping suitable contentEstablishing strong relations with mediaSocial media engagementCompany profiling in mediaManagement profiling in mediaSourcing of speaking opportunities at industry eventsSourcing of opportunities for awards and industry recognitions

Gone are the days when PR was restricted to print and television only.

While print and television will always be the first choice for acquiring information in detail, people are shifting to digital mediums for consuming quick content.

Therefore, it is imperative for you to include digital in your communications strategy today.

I will help you in:

Selecting the best digital media to reach out to your prospective and existing customersCreating a suitable digital communications planExecuting the same for optimum results

Crisis can strike any day, toppling all your plans.

A quick redressal plan can help you overcome the hardship without ruffling any feathers.

I will help you create and implement that plan.

I will do the following:

Conduct a crisis auditCreate a holding statementAssemble a crisis team within your organisationDraft the FAQs on the crisisDevelop other content like press releases, articles, etc.Impart media training to the spokesperson/sAct as the first point of contact for media

Content is king and data is queen.

I marry the two to present to you a content strategy that will bring you closer to your target audience.

I will help you in:

Goal settingKeyword researchAnalysing competitionDeveloping content to cover the customer journeyChoosing distribution channelsDeveloping the content calendarCreating a balanced mix of storytelling and soft selling

After merit, relationships is the second most important constituent of creating a positive and sustained reputation.

It helps you enjoy the top-of-the-mind recall among journalists.

Equipped with my in-depth understanding of journalism and PR, I will help you create professional relationships with key journalists in your sector.

Talking with media is one of the most dreaded aspects of PR.

If you talk too much, you may end up revealing confidential information.

But if you talk too little, you may not share adequate information for the journalist to write a story.

This is the main reason why many clients don’t get stories in media.

My experience of working with a diverse set of clients has shown there is a method to getting your story in print without sharing anything you don’t want to share.

I will help you by sharing those insights.

I will help you with a go-to-market PR strategy and PR approach.

I will study the challenges faced by your company and the industry and guide you on how to approach your target audience.